Creta Farms En Elladi

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The launching of the Creta Farms Εn Elladi (2001) line hit the traditional deli meats market like a earthquake and brought upon a breakthrough in nutrition as we knew it.  Taking into account the latest developments in food technology and acknowledging that the most significant trend in modern day nutrition is lowering the fat intake and replacing saturated fats with unsaturated vegetable fats, Creta Farms conceived the Εn Elladi line of deli meats.

The pioneering Creta Farms Εn Elladi deli meats line, is unique worldwide as Creta Farms Εn Elladi deli meats are made with extra virgin olive oil in its natural form. Thus, the final product has high nutritional value and unique, rich flavor. This is achieved either by animal fat removal from selected prime meat cuts and direct incorporation of extra virgin olive oil, or by the direct incorporation of extra virgin olive oil in prime cuts of lean meat. With the unique recipe of Creta Farms we all can enjoy our favorite deli meats within a varied and balanced diet.

It is important to mention that olive oil has been the main ingredient of Greek cuisine from the Antiquity till today, because it maintains its nutritional elements, its taste and its aroma unaltered.   
   
The success of the launch undisputed and its effect on the market evident. Consumers learned about the value of a healthy diet and looked for deli meats with not only less fat but with better fat and it wasn’t long before the competition adjusted to the new trend. A good example is the Parizer category, which went from the maximum allowed fat (30%) to about 5%, because of the En Elladi line.

The revolution/innovation brought upon the market by the Creta Farms Εn Elladi  line was so remarkable that it crossed the borders of Greece and became the most important ambassador of Cretan/Mediterranean diet.  This now legendary recipe has managed to enter new countries, adjust to their taste culture and win a place in their daily meals.



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